BACKLINK SEO ANDARA
A backlink is a link from one website to another. They are also known as "inbound links" or "incoming links." Backlinks are important for both users moving around the internet and for Search Engine Optimization (SEO).
For users, backlinks provide a way to navigate from one site to another, helping them discover new and relevant content. For SEO, backlinks are a signal to search engines that a page is valuable and useful, as other sites are willing to link to it. This can help the page rank higher in search engine results.
In addition, backlinks can help search engines discover and index new content, and they can also provide competitive intelligence by showing you which sites are linking to your competitors.
1<a href="https://www.example.com">Example website</a>In this example, the tag defines a hyperlink, the href attribute specifies the URL of the page the link goes to, and the visible, clickable text of the link is "Example website."
Most content management systems (CMS) or website builders will have fields that allow you to highlight text, click a link icon, and paste in the URL of the page you want to link out to. This may include the text "insert link" and a link icon. Your CMS may also allow you to view and edit the HTML code of your pages, where a backlink looks like this:
1<a href="https://www.example.com">Example website</a>Traditionally, backlinks are blue and frequently underlined, but site owners can choose to style them in other ways. When hovering over a linked word or phrase, your cursor changes from an arrow icon to a pointer icon, and the destination URL appears in the bottom left corner of your browser window.
There are two main reasons that website owners want to earn backlinks. The first is to enable searchers to move from one place to another around the web, increasing the chances of being discovered by people. The second is that backlinks are used by search engines to crawl the web, discover content, and evaluate where a web page deserves to be ranked within their results. In this context, each backlink you earn can be thought of as a "vote" for the value of the page being linked to. The more backlinks a site has pointing to it, the greater its chances of being displayed as an authoritative resource in search engine results.
To find out who is linking to your site or your competitors' sites, you can use a tool like Moz Pro, which allows you to see the backlinks to any page, research competitors' backlink profiles, find broken links to your site, and discover link building opportunities.
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